Shaping the Future(LAND) of Cleveland
As FutureLAND's dedicated design partner, we embarked on an exciting journey to bring this year’s theme to life: THRIVE.
We started by extending their existing brand into a comprehensive design system. Collaborating closely with FutureLAND's Creative Director, Charron Leeper, we conceptualized and executed all deliverables for a two-day conference within 12 weeks. Our mission was to translate this year's theme into a visually compelling experience that resonated with attendees across every touchpoint. We took it upon ourselves to recalibrate their logo, extend their pattern, and introduce new typographic styles to their type system. This endeavor allowed us to infuse the FutureLAND brand with fresh energy and excitement.
We took on the challenge of designing and developing the conference's website in-house, leveraging the powerful capabilities of Webflow. The website served as the digital epicenter for the event, providing attendees with essential information and a seamless user experience. Under tight timelines, our team worked diligently to ensure the website reflected the conference's vibrant theme and captured the essence of FutureLAND's vision. The result was a dynamic online platform that mirrored the energy and spirit of the event, and we are proud to have accomplished this vital component under pressure.
In addition to web development, our partnership with FutureLAND included creating an extensive array of marketing assets, both physical and digital. Our creative team was responsible for executing the visual direction across 20+ touchpoints. This encompassed a wide breadth of materials, from social media graphics and city-wide signage to invitations, merchandise, informational packages, and the overall event experience. Our focus was on ensuring a cohesive and memorable brand presence, culminating in a visual identity that set FutureLAND apart and delivered a thrilling experience for all attendees.
When the time came, members of our team flew out to Cleveland to attend FutureLAND in person! This hands-on approach allowed us to witness firsthand the impact of our designs and provided valuable insights for future collaborations. It was an enriching experience that underlined our dedication to our clients and our commitment to going the extra mile. FutureLAND 2023 was an ambitious project that we are honored to have been a part of, and it has left a lasting mark on both our portfolio and our team's dedication to delivering quality work under tight deadlines.