More Than Family Business

A reimagined brand focused on lifting women higher in life and business.

More Than Family Business

Projects
John B Johnson
Troy Thomas
By 
February 18, 2022

Shattering the confines of business.

Mari Tautimes isn't the look at me person, she's the look at you person, so when she shared that it was time for her to reflect on her own brand identity, we jumped at the opportunity.

Through her keynote speaking, EOS implementation, and authoring, Mari has become a light for her audience and everyone lucky enough to know her; which includes us!

She came to the table with an existing brand, her full self, and the whole fam. For the first time we got to work with an entire family.

Briyana

Briyana

Translating what we found to a visual system, we developed a logomark representative of guidance and depth. A starting place; the ocean, a journey; the mountain, and a guiding light; the north star. A cheeky "M" can be found within the mark, and when merged with the wordmark, the lockup allows the symbolism of the mark to shine through - Mari Tautimes says the rest.

Color and illustration portray the depth and natural layers of a journey to be had. Always changing, always moving, always rising.

Our team is proud to have worked alongside the Tautimes family and to have witnessed the growth, courage, and strong authenticity that arose from this project. Their willingness to share their full selves is why we at a small studio were able to do our best work.

”I carry around my branding guideline and identity report everyday and reference it. That is how accurate, helpful and important it is in everything I do.”

Mari Tautimes

Founder

serendipity

Serendipity!

Most celebrated discoveries are happy accidents.

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serendipity

Serendipity!

Most celebrated discoveries are happy accidents.

creativity-is-remixing

Creativity is Remixing

Every design is a remix of the past, present, and future.

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creativity-is-remixing

Creativity is Remixing

Every design is a remix of the past, present, and future.

chokehold-of-9-5

The Chokehold of the 9-5

It's enough to drive you crazy if you let it!

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chokehold-of-9-5

The Chokehold of the 9-5

It's enough to drive you crazy if you let it!

4-lessons-designers-can-learn-from-drag-queens

4 Lessons Designers Can Learn from Drag Queens

Let the music play!

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4-lessons-designers-can-learn-from-drag-queens

4 Lessons Designers Can Learn from Drag Queens

Let the music play!

we-are-hiring

We're Hiring!

Hello, is it you we’re looking for?

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we-are-hiring

We're Hiring!

Hello, is it you we’re looking for?

side-affects

Which Side Affects You?

An entry point for expanding our understanding of the Roe v. Wade overturn and its impact on fundamental human rights.

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side-affects

Which Side Affects You?

An entry point for expanding our understanding of the Roe v. Wade overturn and its impact on fundamental human rights.

pet-department

Meet The Pet Department

Meet the four-legged members of the Pet Department!

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pet-department

Meet The Pet Department

Meet the four-legged members of the Pet Department!

squrl

A Tendency for Tangents, Turned Studio Tool

An ever growing discovery engine to hold all the incredible creations we come across as a virtual studio.

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squrl

A Tendency for Tangents, Turned Studio Tool

An ever growing discovery engine to hold all the incredible creations we come across as a virtual studio.

studio-office-hours

Studio Office Hours

Taking a look at our daily collaboration sessions

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studio-office-hours

Studio Office Hours

Taking a look at our daily collaboration sessions

studio-retreat-2022-bring-peace

Studio Retreat 2022Bring Peace

a small studio’s first retreat! Together we reflected on what it means to bring peace.

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studio-retreat-2022-bring-peace

Studio Retreat 2022Bring Peace

a small studio’s first retreat! Together we reflected on what it means to bring peace.

what-goes-into-building-a-design-studio

What Goes Into Building A Design Studio?

What are the key building blocks of a small studio?

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what-goes-into-building-a-design-studio

What Goes Into Building A Design Studio?

What are the key building blocks of a small studio?

creatorplus

The Future of Storytelling

A first-of-its-kind movie experience that brings you closer to the creators than ever before.

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creatorplus

The Future of Storytelling

A first-of-its-kind movie experience that brings you closer to the creators than ever before.

cyxtera

Taking Data Centers Digital

Making data centers more accessible and actionable for remote managers and digital natives.

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cyxtera

Taking Data Centers Digital

Making data centers more accessible and actionable for remote managers and digital natives.

dose

Building DOSE in 5 Days

Amidst one of the largest political awakenings, we paused all normal business operations to build DOSE.

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dose

Building DOSE in 5 Days

Amidst one of the largest political awakenings, we paused all normal business operations to build DOSE.

sparkthink

Putting the Spark Back in Consulting

An ecosystem of online tools designed to amplify the process of discovery.

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sparkthink

Putting the Spark Back in Consulting

An ecosystem of online tools designed to amplify the process of discovery.

shearshare

Connecting the Beauty Industry

Connecting salon & barbershop owners with all beauty professionals.

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shearshare

Connecting the Beauty Industry

Connecting salon & barbershop owners with all beauty professionals.

fizzbuzz

Turning Dreamers Into Doers

An online, after-school, technology program designed to catalyze your growth.

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fizzbuzz

Turning Dreamers Into Doers

An online, after-school, technology program designed to catalyze your growth.

our-remote-office-guide

Our Remote Office

We’ve been operating as a Remote studio since 2020 and this is what we've found works.

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our-remote-office-guide

Our Remote Office

We’ve been operating as a Remote studio since 2020 and this is what we've found works.

how-about-efficiency-being-about-something-other-than-revenue

A Switch That Flicked

The long story of a small realization.

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how-about-efficiency-being-about-something-other-than-revenue

A Switch That Flicked

The long story of a small realization.

what-our-week-looks-like

What Our Weeks Look Like

Always adapting, and always a work in-progress.

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what-our-week-looks-like

What Our Weeks Look Like

Always adapting, and always a work in-progress.

my-productivity-playlists

My “Productivity” Playlists

We all have different methods for tapping into our productivity.

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my-productivity-playlists

My “Productivity” Playlists

We all have different methods for tapping into our productivity.

why-we-should-always-define-the-words-we-use

Why We Should Always Define the Words We Use

When I first came to a small studio, it felt like I was learning to speak a new language.

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why-we-should-always-define-the-words-we-use

Why We Should Always Define the Words We Use

When I first came to a small studio, it felt like I was learning to speak a new language.

how-to-work-with-us

How To Work With Us

Never business as usual.

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how-to-work-with-us

How To Work With Us

Never business as usual.

who-is-a-small-studio

Who is a small studio?

We’re a collection of creatives using our gifts to bring peace to people’s lives.

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who-is-a-small-studio

Who is a small studio?

We’re a collection of creatives using our gifts to bring peace to people’s lives.

first-impressions

First Impressions

I first came across a small studio the night of December 25th, 2020.

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first-impressions

First Impressions

I first came across a small studio the night of December 25th, 2020.

our-newest-sr-designer-jane

Our Newest Sr. Designer, Jane!

Promoting Jane!

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our-newest-sr-designer-jane

Our Newest Sr. Designer, Jane!

Promoting Jane!

mari-tautimes

More Than Family Business

A reimagined brand focused on lifting women higher in life and business.

Read the Article
mari-tautimes

More Than Family Business

A reimagined brand focused on lifting women higher in life and business.

welcome-sarah

Welcome Sarah!

We Hired Sarah!

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welcome-sarah

Welcome Sarah!

We Hired Sarah!

asu

A Bridge to Sustainable, Impactful Action

Building a digital experience for the passionate team behind sustainability solutions that have a global impact.

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asu

A Bridge to Sustainable, Impactful Action

Building a digital experience for the passionate team behind sustainability solutions that have a global impact.

tayne-experiment

Leading By Experiment

The only influencer platform that leads by experiment with extra-ordinary experiences.

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tayne-experiment

Leading By Experiment

The only influencer platform that leads by experiment with extra-ordinary experiences.

webflow-virtual-world-tour

Webflow Virtual World Tour

Following the launch of our project DOSE, John gave a talk at the Webflow World Virtual World Tour.

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webflow-virtual-world-tour

Webflow Virtual World Tour

Following the launch of our project DOSE, John gave a talk at the Webflow World Virtual World Tour.

dose-showcased-by-webflow

DOSE Showcased by Webflow

Webflow shared the project with their audience of nearly 100,000 Twitter followers.

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dose-showcased-by-webflow

DOSE Showcased by Webflow

Webflow shared the project with their audience of nearly 100,000 Twitter followers.

salt-athletic

When Fashion Meets Hygienic Innovation

Bringing fresh style and innovation to the soccer community, with love.

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salt-athletic

When Fashion Meets Hygienic Innovation

Bringing fresh style and innovation to the soccer community, with love.

ypos

A Landing Pad for Young Professionals

An engaged community of young professionals deserves a vibrant flag to wave.

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ypos

A Landing Pad for Young Professionals

An engaged community of young professionals deserves a vibrant flag to wave.

voyce-threads

Standing for What You Believe In

Start meaningful conversations by showing off what’s on your feet.

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voyce-threads

Standing for What You Believe In

Start meaningful conversations by showing off what’s on your feet.

Let’s talk strategy.

Schedule a call with our Identity Architect and see if it makes sense to work together.