More Than Family Business
Mari Tautimes isn't the look at me person, she's the look at you person, so when she shared that it was time for her to reflect on her own brand identity, we jumped at the opportunity.
Through her keynote speaking, EOS implementation, and authoring, Mari has become a light for her audience and everyone lucky enough to know her; which includes us!
She came to the table with an existing brand, her full self, and the whole fam. For the first time we got to work with an entire family.
Translating what we found to a visual system, we developed a logomark representative of guidance and depth. A starting place; the ocean, a journey; the mountain, and a guiding light; the north star. A cheeky "M" can be found within the mark, and when merged with the wordmark, the lockup allows the symbolism of the mark to shine through - Mari Tautimes says the rest.
Color and illustration portray the depth and natural layers of a journey to be had. Always changing, always moving, always rising.
Our team is proud to have worked alongside the Tautimes family and to have witnessed the growth, courage, and strong authenticity that arose from this project. Their willingness to share their full selves is why we at a small studio were able to do our best work.
”I carry around my branding guideline and identity report everyday and reference it. That is how accurate, helpful and important it is in everything I do.”