Young Professionals of Seattle was established in 2011 to educate, empower, and connect young professionals. Today, YPOS is the largest digital and physical community in Seattle.
The heart of the city is the people
Young Professionals of Seattle is a landing pad for over 12,000 people. They know that when you move to a new city there’s an initial honeymoon period often followed by a precipitous and anxious feeling of “what now?” especially if you don’t have a job or many connections.
We wanted to give the existing community a voice, an identity they can be proud of, a flag to wave.
Young, vibrant, clear, professional, focused, and confident
We used bold and playful colors to make sure new comers of the fastest growing city in America knew exactly where to go to get connected. They would also know it wasn’t going to be like all the other networking communities out there.
7 years and counting
a small studio was tasked with all facets of the brand release, including social media avatars, digital presentations, and more. This culminated in the brand's public launch at their 7th Anniversary Party. Our friends at J Rojas Media captured this celebration beautifully.
Art Direction, Branding, Event Production, Business Development
Nov 2017 — Present